Break-ups are difficult for everyone. But when it comes to separating from channel partners and severing business relationships, that’s a different story. As it could heavily impact your brand, your products, and your reputation it’s certainly a daunting experience.
We often get asked, "How do I tell my good channel partners that they're no longer authorized to sell my products on Amazon?" This is a breakup conversation we've navigated many times. Here are a few helpful tips:
The sooner the better so your former channel partner has time to alter their purchasing habits accordingly.
Often, showing a channel partner how little revenue they’re generating from Amazon sales helps them understand it isn’t as “important” to their own business as they originally thought.
Fight the desire to give nuanced details and multiple reasons for your decision. That may invite undesired dialogues that are a waste of time anyway.
Just know that you're not alone. Vorys eControl is here to help you manage all of the difficulties related to your online sales. We have years upon years of combined experience navigating the complex world of eCommerce and online sales. Contact the Vorys eControl team directly for more information or general guidance, and for further insights into channel management strategies that optimize online sales control, be sure to read our white paper, Channel Management Strategies That Optimize Sales Control.
