This is an excerpt taken from the webinar Control Online Sales in the U.S. and Europe for Optimized Growth.
You should know that online sales control is possible in both the US and Europe, and the need for control across geographies is higher than ever before. You're going to need some extra support to make that happen and it all starts with the advice learned in this webinar.
In a recent webinar, Sarah Long, Partner at Euclid Law, Daren Garcia, Partner at Vorys eControl and Jessica Cunning, Partner at Vorys eControl discussed the similarities and differences between a US and European sales control program to achieve successful eCommerce growth. It describes and compares experiences for all markets, including the United States and Europe.
The process through which brands typically exert online sales control is through high-quality distribution. This protects brand equity across the board, including in the United States, Europe and beyond. It also limits the quantity of counterfeit or low-quality goods associated with your brand.
During the webinar, explore critical online sales control topics including:
