In the age of digital marketing, brands spend countless hours strategizing to improve SERP rankings. Focusing on brand SERP strategy alone is not enough to drive online conversion and revenues. Brands need to be aware of the potential disruption from unauthorized sellers or counterfeiters that divert their online sales. Advertisements divert traffic away from brands D2C and authorized marketplace listings.
This negative impact can lead to:
Implementing the right SERP control strategy may lead to brand revenue optimization and profitable ROAS. But it has to be done right and involves a lot more than just SERP optimization. Identifying and enforcing against unauthorized sales is the best comprehensive goal.
Join Whitney Gibson, Chair for Vorys eControl, and BWG Connect on June 23 at 11 AM as they host the webinar: Stop Online Conversion Thefts by Implementing a SERP Control Strategy. Learn how to put into place a comprehensive SERP control solution for brands seeking to protect and optimize this critical channel.
For more information on SERP strategy as part of your comprehensive channel control approach, reach out to the Vorys eControl team. We're here to help.
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