Understanding the Jobs to Be Done in the Control 4 Growth Framework

Achieving channel control is paramount for optimal brand growth. However, many brands lack the internal resources, processes, and technology needed to implement such control.

This session takes a deeper look at the C4G Framework™ and the jobs required of eCommerce teams, including sales, marketing, legal, and customer service. We will cover stakeholder alignment and responsibilities, legal infrastructure, and the technology needed to enable your brand to retake control of its digital channels.