Brand Spring Cleaning: Refreshing Your eCommerce Closet
With the seasons changing, many of us feel inspired to declutter our homes and refresh our surroundings. This same principle applies to your brand’s eCommerce strategy. Just as a garden needs attention after winter, your channels can benefit from brand spring cleaning to address current needs and fortify your foundation for new growth. As you […]
eControl Strategy First, Then Tactics
Learn why successful brands focus on strategic eControl planning before rushing to implement reactive MAP policies, monitoring tools, or enforcement tools.
So, Your Brand Wants to Sue, What Should You Do?
Structured in a question-and-answer format, this guide will walk you through what you should be doing when your brand wants to sue. Q: Our company wants to litigate against an unauthorized reseller, where do we start? A: Great news, Vorys eControl loves litigating! Our dedicated Vorys eControl litigation team will start by conducting an assessment […]
Navigating the Online Brand Protection Maze: Tips for Defining a Reliable Strategy
Navigating the Online Brand Protection Maze In today’s ever-evolving digital landscape, brands are confronted with a multifaceted challenge: how to strategically expand their online sales while safeguarding their reputation and consumer trust from the clutches of malicious actors. Brand control is really the best way to go, but the problem is that navigating the online […]
Vorys eControl Product Variation Compliance: Best Practice for Minimizing Legal Risk
Before we can dive into product variation compliance, and how it can help your brand, we must consider how it folds into the modern marketplace setting. Many manufacturers are mindful that their product descriptions and other listing content on Amazon and other online forums should be accurate and not misleading to avoid consumer complaints, deceptive […]
When Amazon Sues for False Copyright Claims: What Brands Should Be Doing in Response
When Amazon Sues for False Copyright Claims Vorys eControl’s Take Three Months Out and What Brands Should Be Doing in Response This post will not only explore the aftermath of what happens when Amazon sues for copyright claims but also how brands should respond. Refresh my memory, what happened? On March 30, 2023, Amazon filed […]
Why Limiting Your Product’s Benefits to Authorized Sellers Is Pro-Consumer and Brand-Positive
Limiting Your Product Benefits to Authorized Channels Why is limiting your product benefits to authorized sellers only a positive move? To understand we have to back up a little. It is well-known that brands face constant challenges in their eCommerce channels. Unauthorized sellers, stolen and counterfeit products, and other disrupters can drive down revenues and […]
Combatting Counterfeiting on Online Marketplaces
How To Combat Issues with Counterfeiting on Online Marketplaces Over the last several years, Vorys eControl has worked with numerous brands to address counterfeiting issues on online marketplaces. Quite often, we are brought in after a brand or its agency has tried to address the problem without success, sometimes causing additional harm in the process. […]
Is the General Confidence in Track and Trace Misplaced?
Many manufacturers believe that if they only added 1:1 tracking—serial numbers, RFID tracking, or QR codes—to their products, then their diversion problems would be resolved. In working with 600+ manufacturers, Vorys eControl has observed the gamut when it comes to manufacturers investing in track and trace. In this piece, we dispel some misconceptions, share some […]
Vorys eControl Announces New SERP Control Solution
Vorys eControl announces a new SERP control solution. It furthers the mission to provide brands with the most comprehensive suite of online sales control capabilities in the world. To that end, we are pleased to announce that we are now offering Vorys eControl SERP Control to help brands regain control of their online advertising channels. […]
