AI and eCommerce: Legal Considerations for Brand Leaders
Learn about Amazon’s potential AI-driven product listings and the legal implications for brands.
Industry Insights: Apparel eCommerce Insights
By 2025, the United States apparel, footwear, and eyewear industry is projected to increase by approximately $295 billion in eCommerce revenue. This expected growth comes with many challenges that brands in this industry may not be ready to tackle. Brands face numerous threats on online marketplaces that can disrupt sales, brand value, reputation, product quality, […]
Are You Crafting Your IP Portfolio While Leveraging Enforcement Tools on Amazon?
Many brands understand that a well-rounded intellectual property portfolio is critical to protecting their market share from copycats and competitors, but with the explosion of online marketplaces like Amazon, it is critical. You must understand how crafting your IP portfolio provides the strongest protection and most efficient and effective enforcement in light of online marketplace […]
The Rise of the Snack Market: Food and Beverage Industry Update
Food and Beverage Industry Changes Every once in a while, a change happens that effectually alters the enter state of business in the sector. That is happening right now in the food and beverage industry, believe it or not. In a recent article, it was noted that “the global snack market is projected to reach […]
Industry Insights: Food and Beverage Experience Spotlight
There has been a significant digital transformation in the Food and Beverage Industry. Analysts are forecasting online sales growth of 15 to 20% by 2025. This expected growth comes with many challenges that brands may not be ready to tackle. The reality is that there are many different threats these brands face on online marketplaces […]
Industry Insights: Nutrition and Supplements
According to Rakuten Intelligence, 77% of vitamin and supplement sales take place on Amazon in the United States. The age of eCommerce comes with many challenges that brands may not be ready to tackle. The reality is that there are many different threats nutrition, supplement, and wellness brands face on online marketplaces that can disrupt […]
Industry Insights: Pet Supplies Experience Spotlight
Pet supplies are the third biggest eCommerce CPG category across the industry, and pet product sales on eCommerce sites are estimated to grow at 9.4% in 2022. This expected growth comes with many challenges that brands may not be ready or equipped to tackle. There are many different threats pet supply brands face on online […]
Controlling Amazon Sales In Europe: Key Similarities and Differences Between US and European eControl
So you want an online sales control program for your brand in Europe? A common question we get at Vorys eControl is “Can I do European eControl?” The short answer is “Yes, you can achieve similar results. However, the path is just a bit different in Europe given the law.” And that path involves doing […]
Reducing Grey Market Sales Doesn’t Have to Be So Hard
Grey market activity on Amazon continues to accelerate, putting brands at risk of lost sales and profits. This growing activity increases confusion about which tactics effectively shut down unauthorized sellers. Many brands feel overwhelmed, unsure where to start or how to create a legally backed strategy. The key to reducing grey market sales lies in […]
Understanding eControl in the Beauty and Personal Care Category
Understanding eControl and Beyond for Beauty and Personal Care Brands Understanding eControl for eCommerce, and online marketplaces in particular, presents a huge growth opportunity for beauty and personal care brands. But, as online platforms gain a substantial share in the category, brands face growing threats to their online sales revenue. Beauty, cosmetics, and other industry […]
