Effective eControl Strategies for Walmart’s Marketplace
Explore the elements of an effective eControl strategy for Walmart to drive sales and protect brand value on Walmart and beyond.
Vorys eControl’s Pulse on one of Amazon’s Newest Ventures: Buy with Prime
Many brands are becoming more intrigued with the Buy with Prime feature that can be added to a D2C website. Explore insights and practical considerations for integrating the Buy with Prime checkout process into a brand eCommerce website. What Is Buy With Prime? Buy with Prime is taking the Amazon Prime checkout experience to another […]
Effective Strategies to Combat Amazon First-Party Diversion
Many manufacturers come to Vorys eControl puzzled because they see their products being “shipped from and sold by Amazon.com,” when they don’t sell directly to Amazon in a first-party or retailer relationship. How did this happen, exactly? Make no mistake about it, these are Amazon first-party unauthorized sales. When they occur, it can be very […]
Recent Trends in Amazon Brand Registry Reporting
Amazon Brand Registry is a tool on Amazon whose purpose is to help manufacturers “protect your intellectual property,” “manage your listings,” and “grow your business.”[1] While Amazon Brand Registry can be a helpful tool for reporting infringement of a brand’s intellectual property (IP) rights on Amazon, this tool can quickly lead to significant risk for […]
Empowering Online Marketplace Control through Patent Portfolios
Empowering Online Marketplace Controls In the age of online marketplaces like Amazon, Walmart, and Alibaba, having a well-rounded patent portfolio that protects a brand’s flagship products is more important than ever. Using sophisticated online tools, marketplace sellers can easily identify hot product categories. They can also find a product source in a category, and create […]
Amazon Announces Third-Party Fee Increase: What Does That Mean for Brands?
Amazon Announces Third-Party Fee Increase Amazon announced that on April 28, 2022, they will increase the third-party fee that’s charged to merchants using its fulfillment services by 5%. What does this mean for brands considering a 1P vs 3P strategy for distribution? We asked one of our experienced Vorys eControl Partners, Natalia Steele, to provide […]
