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Controlling Amazon Sales In Europe: Key Similarities and Differences Between US and European eControl

European eControl - map of EU and UK

So you want an online sales control program for your brand in Europe? A common question we get at Vorys eControl is “Can I do European eControl?”

The short answer is “Yes, you can achieve similar results. However, the path is just a bit different in Europe given the law.” And that path involves doing a whole lot more than just swapped “s” for “z” in certain vocabulary—like “unauthorised.”

Some key similarities and key differences between a US and a European eControl program include the following:

Key Similarities Between US and European eControl

  1. Control is critical for optimum marketplace growth
  2. Appropriately controlling distribution is a key first step
  3. A clear Roadmap to Control is important for efficient implementation

Key Differences Between US and European eControl

While similarities are nice to see, the differences can cause some real problems. Here's what you need to remain aware of:

  1. Selective distribution forms the key authorized and unauthorized seller control foundation
  2. MAP policies cannot be implemented in Europe
  3. Your brand’s marketshare will be a key variable in the type of online sales control strategy that can be implemented

Get In Touch with Vorys eControl's Experts

Download eControl Across the Pond for detailed information on the key eControl similarities and differences in the US and Europe. To request more information about how to replicate the results of your US eControl program in Europe, contact us directly. As always, Vorys eControl is available to provide guidance and support when it comes to all matters of eCommerce, legal, and eControl.

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