Cross-Functional Harms From Lack of Brand Control

Not exercising digital control of your channels results in cross-functional consequences that impact each aspect of your organization, from eCommerce to finance and legal. Discover how Vorys eControl can help you protect your brand.

eCommerce

eCommerce

Unauthorized selling disrupts sales and advertised pricing

  • Sales harmed
  • Brand eroded
  • Suppression
  • Increased platform demands
  • Stakeholder/customer complaints
Finance

Finance

Revenue and margin degradation across channels

  • Margin demands and chargebacks
  • Thwarted forecasting
  • Revenue and profit harmed across organization
  • Diminished negotiating position
Sales

Sales

Channel conflict and lost sales to uninvested resellers

  • Customer relationships disrupted
  • Reduction of order sizes, limitation of shelf space, chargebacks, lower pricing or other concessions
Legal Compliance

Legal Compliance

Parallel importation of foreign/non-compliant product

  • Ingredients, electrical components, and other regulatorily controlled items quickly become non-compliant
  • Prospect of being dragged into disputes, investigations, and other costly and time-consuming issues
Marketing

Marketing

Buy box loss = Inability to advertise effectively

  • Campaigns disrupted
  • Traffic diverted
  • ROAs, CPC sales, and brand experience harmed
  • Category standing impacted
Quality Assurance

Quality Assurance

Platforms full of diverted end-of-shelf-life and stolen products

  • Negative reviews
  • Inability to determine source of poor-quality products

Protecting your brand against unauthorized sellers doesn’t only help your bottom line—it also improves how your cross-functional teams work together. The Vorys eControl approach is designed to address comprehensive channel control on- and offline to help drive growth and maintain brand value through the identification and prioritization of disruption, foundational policies, impactful enforcement, and measurable outcomes.

Schedule an introductory call today to learn how a tailored eControl program can support cross-functional alignment and help your brand regain control of your sales channels.

Want to learn more about how to mitigate cross-functional disruptions? Discover how to improve your reputation, strengthen ROAS, increase sales, and maintain compliance with our Root Cause Analysis White Paper.

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