DTC Website Weak Spots

Live Webinar

Website Weak Spots: Hidden Risks Every DTC Brand Should Know

Tuesday, October 14, 2:00 to 3:00 PM

Designed for in-house counsel, marketing leaders, eCommerce professionals, and brand protection teams, this session will help you spot risks early and know when to bring in specialized legal support. Reserve your spot today.

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Your DTC website: growth engine or legal risk?

With direct-to-consumer (DTC) website sales forecast to exceed $185 billion USD in 2025, your digital storefront may very well be the backbone of your sales channel strategy. But hidden compliance gaps like auto-renewal traps, strike-through sale pricing, privacy pitfalls, AI misuse, diversion opportunities, and more, could be undermining your brand protection efforts and exposing you to litigation or regulatory penalties.

Join us Tuesday, October 14, from 2:00 to 3:00 PM ET for an interactive, rapid-fire legal health check of common DTC website risks. Register now to secure your spot and learn how to proactively address DTC website compliance gaps before they become legal issues.

Our multi-disciplinary Vorys team will spotlight key issues every eCommerce brand needs on their radar, including:

  • Privacy and Data – Evolving federal and state laws and cookie rules
  • Imagery and AI Use – Addressing copyright, licensing, deepfake risks, and disclosure requirements when leveraging image and generative AI tools
  • eCommerce Terms and Auto-Renewals – Avoiding subscription traps
  • Brand and IP Protection – Guarding trademarks and stopping unauthorized sales
  • Marketing Compliance – Managing reviews, sweepstakes, and claims
  • Sales Channel Control – Preventing diversion and fraudulent payments
  • Accessibility – Meeting ADA and emerging digital standards
Vorys eControl Strike-Through Pricing Bargain to Backfire

Our multi-disciplinary Vorys team will spotlight key issues every eCommerce brand needs on their radar, including:

  • Privacy and Data – Evolving federal and state laws and cookie rules
  • Imagery and AI Use – Addressing copyright, licensing, deepfake risks, and disclosure requirements when leveraging image and generative AI tools
  • eCommerce Terms and Auto-Renewals – Avoiding subscription traps
  • Brand and IP Protection – Guarding trademarks and stopping unauthorized sales
  • Marketing Compliance – Managing reviews, sweepstakes, and claims
  • Sales Channel Control – Preventing diversion and fraudulent payments
  • Accessibility – Meeting ADA and emerging digital standards
Vorys eControl Strike-Through Pricing Bargain to Backfire

Our Speakers

Leslie Allen
Leslie Allen

Partner

Jessica Cunning
Jessica Cunning

Partner

Laura Erdman
Laura Erdman

Partner

Chris LaRocco
Chris LaRocco

Partner

George Stevens
George Stevens

Partner

Gretchen Rutz Leist
Gretchen Rutz Leist

Associate

Mickey Sutton
Mickey Sutton

Associate

Athena Williams
Athena Williams

Associate

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