eCommerce success depends on more than just great products, it demands masterful control of your sales channels. Marketplaces, websites, brick-and-mortar stores—each channel presents unique opportunities and challenges. When these channels operate unchecked, they can quickly shift from growth engines into sources of brand erosion, and the longer they persist, the more challenging they become to resolve. But with the right strategy and support, you can take back control of your brand.
The journey to digital channel control doesn't have to be overwhelming. Using our Digital Channel Control Matrix, Vorys eControl helps brands establish clear channel governance, enforce authorized seller programs, accelerate marketplace performance, and protect brand value across platforms. This tailored approach enables brands to identify their biggest opportunities, neutralize their greatest threats, and implement lasting solutions that drive sustainable growth.
B&M Resellers |
High-Impact Marketplaces |
High-Impact Websites |
|
|---|---|---|---|
Growth-Focused Channel Partners |
Best-in-Class Distributors and Retailers |
Exclusive Expert Marketplace Accelerator |
High-Traffic Retail Websites |
Authorized Seller Program |
No Sales on Marketplaces, Quality Controls, MAP Policy, No Diversion, Do-Not-Sell Lists |
Quality Control, MAP Policy |
MAP Policy, Quality Controls, No Diversion, No Sales on Marketplaces, Do-Not-Sell Lists |
Authorized Seller Management |
Manage and Enforce Reseller Policy Compliance |
Manage and Enforce Reseller Policy Compliance |
Manage and Enforce ResellerPolicy Compliance |
Unauthorized Seller Enforcement |
Identify and Stop Diversion, Enforce Do-Not-Sell Lists |
Stop Unauthorized Sellers Disrupting Sales, Buy Box |
Stop Unauthorized Sellers Disrupting Advertised Price Compliance |
Brand Enablement Metrics |
Advertised Price Compliance |
Buy Box %, Authorized Sales %, Pricing Policy Compliance |
Advertised Price Compliance |
Growth Acceleration |
Increase Assortments, Premium Product Placement, and Marketing Opportunities |
Increase Traffic, Conversion and In-Stock Rates, Profitability, and Category Share |
Increase Marketing, Advertising, Sales Velocity, Profitability, and Category Share |
| B&M Resellers | High-Impact Marketplaces | High-Impact Websites | |
|---|---|---|---|
Growth-Focused Channel Partners |
Best-in-Class Distributors and Retailers |
Exclusive Expert Marketplace Accelerator |
High-Traffic Retail Websites |
Authorized Seller Program |
No Sales on Marketplaces, Quality Controls, MAP Policy, No Diversion, Do-Not-Sell Lists |
Quality Control, MAP Policy |
MAP Policy, Quality Controls, No Diversion, No Sales on Marketplaces, Do-Not-Sell Lists |
Authorized Seller Management |
Manage and Enforce Reseller Policy Compliance |
Manage and Enforce Reseller Policy Compliance |
Manage and Enforce ResellerPolicy Compliance |
Unauthorized Seller Enforcement |
Identify and Stop Diversion, Enforce Do-Not-Sell Lists |
Stop Unauthorized Sellers Disrupting Sales, Buy Box |
Stop Unauthorized Sellers Disrupting Advertised Price Compliance |
Brand Enablement Metrics |
Advertised Price Compliance |
Buy Box %, Authorized Sales %, Pricing Policy Compliance |
Advertised Price Compliance |
Growth Acceleration |
Increase Assortments, Premium Product Placement, and Marketing Opportunities |
Increase Traffic, Conversion and In-Stock Rates, Profitability, and Category Share |
Increase Marketing, Advertising, Sales Velocity, Profitability, and Category Share |
Connect with us to learn more about our proven approach to eControl and discover how your brand can achieve new growth through strategic channel control.
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