The Consumer Technology Association is projecting that tech sales in the 2021 holiday season (October to December) will hit $142.5 billion. Consequently, this is prime time for grey market tech sales from low-quality resellers to emerge and try to take away a percentage of your brand’s holiday online marketplace sales. Don’t let these bad actors take away your profits; start fighting unauthorized sales with these tips. You need to stop grey market, or any illicit sales, this holiday season, so best get started as soon as possible.
Once you have identified the illicit actors affecting your channels, what comes next? Trying to address unauthorized sellers online can feel overwhelming, but you have to start somewhere. Here are a few suggestions for putting a stop to unauthorized sales to get you started:
Unauthorized sellers will not stop disrupting your brand until you do something about it. Taking control now will put your brand in a better spot before the next holiday season.
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