The Rise of the Snack Market: Food and Beverage Industry Update

Every once in a while, a change happens that effectually alters the enter state of business in the sector. That is happening right now in the food and beverage industry, believe it or not.

In a recent article, it was noted that “the global snack market is projected to reach $732.6 billion by 2026.”¹ Due to the high profitability of this industry, Kellogg announced that it will split into three publicly traded companies, focused on snacks, cereal, and plant-based foods.

This expected growth comes with many challenges that food and beverage brands may not be ready to tackle. The reality is that there are many different threats brands face on online marketplaces that can disrupt sales, pricing, reputation, product quality, return on ad spend, and more.

When changes like this occur, Vorys eControl’s attorneys are able to assist brands with monitoring and controlling new channels for marketplace sales as well as digital advertising. Download our industry insights guide to learn more about eControl in the food and beverage category from Vorys Partner, Rodney Holaday.