Understanding eControl for eCommerce, and online marketplaces in particular, presents a huge growth opportunity for beauty and personal care brands.
But, as online platforms gain a substantial share in the category, brands face growing threats to their online sales revenue. Beauty, cosmetics, and other industry companies are inherently susceptible to diversion and subsequent online sales disruption due to their products’ small package sizes, higher price points, and existing distribution models.
Armed with the right information and the right strategies, many of these concerns become less critical. That is, you have the resources to combat these challenges head-on and succeed in such a competitive landscape.
Our latest white paper discusses how implementing a holistic eControl approach can address both offline and online channel threats and drive real commercial KPIs. You can come away confident and once and for all feeling like you truly understand eControl. It's a complex paradigm and requires a lot of nuanced planning and strategy.
Written by Vorys eControl Partners Daren Garcia and Whitney Gibson, it will give you all the tools you need to thrive in today's online marketplaces. As a proponent of the personal care industry, you know how important it is to achieve true brand integrity. Your reputation is everything. Get the full insights, download your copy of the white paper today.
Copyright 2024 Vorys, Sater, Seymour and Pease LLP. All Rights Reserved.
