Everyone knows that Amazon’s marketplace presents challenges in the form of unauthorized sellers, poor quality products and eroded brand value. Amazon’s marketplace isn’t alone; disruptive activity on Walmart Marketplace is quickly becoming a consistent challenge for brand go to market strategies.
Walmart’s transformation from a traditional brick-and-mortar chain to a formidable online marketplace that rivals even Amazon has significant implications for brands, whether they intentionally sell there or not. The marketplace currently features over 100,000 third-party sellers, with projected sales exceeding $82 billion in 2024. Moreover, what happens on Walmart will directly impact your brand’s Amazon business. Thus, an effective brand control strategy must account for Walmart in addition to other strategic channels.
Approximately 240 million customers and members visit Walmart stores and eCommerce sites each week with 85% of Walmart.com shoppers making at least one online purchase per month.
Source: Walmart
Implementing and maintaining an effective eControl program—securing your brand’s sales, value, reputation, and product quality—extends beyond Amazon. Today’s market dynamics require an integrated, multi-channel eControl strategy powered by data insights that enable a precise response to commercial disruption. Walmart Marketplace control is a critical piece of such a strategy.
What next? You should start with one question: Do you want your products sold on Walmart Marketplace in an authorized manner?
Your answer will inform the contents of the requisite legal foundation and distribution control documents, how your brand leverages Precision eControl’s* Walmart US Disruption Insights module, your overall enforcement strategy and the commercial KPIs most relevant to your success.
Download our exclusive playbook for a deep dive into maintaining control on Walmart and across the omnichannel landscape.
To schedule a channel control assessment and learn how a customized eControl program can set your brand up for success across Walmart.com and your other high-impact channels, contact Daren Garcia.
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