Designed for in-house counsel, eCommerce leaders, social media managers, and brand protection teams. Reserve your spot today.
TikTok Shop is the fastest-growing marketplace in the US, already accounting for nearly 20% of social commerce, and for many brands, it’s already a source of Amazon traffic. But an unmanaged presence on the platform can undo that growth just as fast, through unauthorized sellers, MAP violations, influencer fraud, and counterfeit products. Whether you’re already selling on TikTok Shop or evaluating it as part of your go-to-market strategy, this session will help you build a presence that holds up as the platform scales.
Leveraging TikTok Shop’s nearly $16B market depends less on being present and more on controlling that presence. Who’s authorized to sell, what your creators and affiliates are actually doing under your brand name, and how quickly disruption gets caught once it starts.
Our panel will spotlight the key elements of building and protecting an authorized presence on TikTok Shop, including:
Partner
Partner
Partner
Partner
President of Creators and Social Commerce, Pattern®
