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VORYS eCONTROL CHINA WHITE PAPER

Control and Grow Your Channels in the World’s Largest eCommerce Market

China’s eCommerce market represents over 50% of global transactions, with projected revenue reaching $1.469 trillion by year-end 2024. For international brands, China presents both massive opportunities and unique challenges. Whether you’re actively selling in China, wish to expand to the region, or discovering your products are already there through unauthorized channels, understanding how to control your brand will be a key strategic consideration.

A Comprehensive Guide

Drawing from our extensive experience helping global brands navigate Chinese eCommerce, this guide provides actionable insights to control sales and protect brand value in the region, including:

  • Important distinctions between the Chinese and Western eCommerce landscapes
  • How to build a legal foundation that enables channel growth while protecting your brand
  • Strategic approaches to cross-border eCommerce (CBEC) and distribution control
  • Specific monitoring, investigation, and enforcement tactics that can help drive real commercial impact

Key Analyses Include:

  • Why China’s “first-to-file” trademark system demands prompt registration
  • How to leverage CBEC platforms like Tmall Global and JD International
  • Practical strategies for controlling unauthorized sales
  • Legal considerations specific to the Chinese market

Whether you’re facing parallel imports, domestic product diversion, or unauthorized sellers, this white paper provides proven control strategies for the Chinese market. Learn how to control your sales channels while maximizing growth opportunities in the world’s largest eCommerce marketplace.

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