Resources - Vorys eControl

Resources

Insights, news, and resources about Vorys eControl, our capabilities, our strategies, and our teams.

Read the Latest Posts from Vorys eControl

Paws Before You Distribute: Why Pet Brands Need Tailored Authorized Seller Strategies

At Vorys eControl, implementing an authorized seller program and controlling distribution are table stakes...

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From Bargain to Backfire? The Truth About Strike-Through Pricing and How to Get It Right

August 27, 2025

Recent Resources

Legal as Revenue Enablement

In-House Legal Strategy Framework

eControl China - Chinese cityscape and infrastructure with highway and bridge into major city

eControl China White Paper

Vorys eControl: The Walmart Playbook

Case Studies

Vorys eControl Consumer Medical Case Study

Case Study: Consumer Medical Brand

Case Study: Outdoor Brand

Case Study: Pet Care Brand

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MAP Holidays: Strategic Pricing Flexibility

March 27, 2025

Brand Protection

Brand Spring Cleaning: Refreshing Your eCommerce Closet

March 20, 2025

Understanding China’s eCommerce Landscape: Scale, Opportunity, and Strategic Necessity

January 7, 2025

AI and eCommerce: Legal Considerations for Brand Leaders

November 12, 2024

In-House Legal: From Cost Center to Growth Enabler

In-house legal teams are often seen as cost centers, but with the right strategy...

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Brand Protection

eControl Strategy First, Then Tactics

October 24, 2024

Effective eControl Strategies for Walmart’s Marketplace

August 14, 2024

The Rising Brand Challenges Presented by Walmart’s Online Marketplace

July 24, 2024

Design Patents as an Efficient Brand Enforcement Strategy

December 3, 2023

Tech Companies Playing Lawyer, Oh My!

December 1, 2023

Brand Protection

So, Your Brand Wants to Sue, What Should You Do?

August 25, 2023

PFAS (Forever Chemicals) and What eControl Brands Should Know

August 25, 2023

Buy with Prime delivery - packages at the front door of a house

Vorys eControl’s Pulse on one of Amazon’s Newest Ventures: Buy with Prime

August 23, 2023

Brand Protection

Navigating the Online Brand Protection Maze: Tips for Defining a Reliable Strategy

August 23, 2023